NEWS RELEASE
FOR MORE INFORMATION CONTACT
Jon Wylie (510) 704-2816
GROCERY OUTLET UNVEILS
INCONCEIVABLE ENGINEERING FEAT!
“MAC SHACK” – COME SEE IT!
AUGUST 25TH & 26TH CALTOPIA ™ IV
August 15, 2006 – Berkeley, CA – Grocery Outlet Inc. (www.groceryoutlets.com), asked the question: Can you imagine designing and building the world’s largest free standing structure [first of its kind] using only 20,000 boxes of macaroni and cheese? The answer? No problem --“ we’re Cal Berkeley University Students”. Open to all UC Berkeley Students, the “Mac Shack” Design Contest provides students the opportunity to realize their engineering ingenuity by constructing the world’s first “Mac Shack” made entirely from 20,000 boxes of Betty Baker TM Macaroni and Cheese (courtesy of PASTA USA).
Grocery Outlet, UC Cal Berkeley and Cal Recreational Sports debuts “Mac Shack’s” winning design at Caltopia ™ IV at 9:00 a.m. on Friday, August 25th. Media is invited to attend.
Grocery Outlet’s VP of Marketing, Jon Wylie, will be on hand along with UC Cal Recreational Sports Director of Marketing and Business Development, Joe Watz, the UC Cal “Mac Shack” design student winner and the Executive Director of the Berkeley Food & Housing Project., the charity that is a feeder organization to numerous non-profit organizations in the East Bay.
The “Mac Shack’s” content will be donated to the Berkeley Food & Housing Project and the design-winning student will receive $500 Grocery Outlet gift card. Also there will be another contest to guess the number of carbohydrates in the “Mac Shack” and this winner will win a $200 Grocery Outlet gift card and a year’s supply of macaroni & cheese (courtesy of PASTA USA).
And wait! There’s More Fun…
Grocery Outlet is giving away a VESPA LX50
Enter to win something that moves faster than rush week: A brand new Vespa LX50. 225 lbs of sweet Italian-designed motor scooter coolness. Enter only at Caltopia ™ IV.
*Rockridge Two Wheels The hub of Italian scooters in the Bay Area
5291 College Ave
Oakland
CA 94618
510 594 0789
www.rockridgetwowheels.com
Vespa LX50 provided by Grocery Outlet and purchased locally from Rockridge Two Wheels.* No Purchase Necessary. Void outside of California and where prohibited. Open only to U.S. residents who are residing in the 48 contiguous states are who are 18 years of age or older as of 08/25//06. Entries must be received by 2:00pm on 08/26/06. Eligibility and Prize restrictions apply.
Rockridge Two Wheels not affiliated with Grocery Outlet, Inc.
Hey Cal Students it’s FREE!
Visit Grocery Outlet’s Beauty Bar – Caltopia ™ IV
Cal Student Ambassadors will distribute 10 thousand Grocery Outlet bags filled with a variety of free health and beauty products. Each student will receive health and beauty product samples from manufacturers and Grocery Outlet. Products will include: Rachel Perry’s skin care products, Dove shampoo and conditioner, pocket tissues, toothbrushes, coupons, and a Cal Student Frequent Shopper Card for Grocery Outlet. One per student.
About Caltopia ™
Caltopia ™ is the premier Welcome Week event on the UC Berkeley campus and the largest interactive college marketing lifestyle festival in the country. Approximately 35,000 UC students, campus and community supporters will attend the event over two days. Visit 100 national and local sponsors, exhibitors and restaurants and be entertained by 150 Bay Area performers during the festival. All designed to introduce students to campus life one week before school starts. (Classes begin at UC Berkeley on August 28th). Hosted by Cal Recreational Sports, admission to the ultimate two-day interactive festival is FREE! If you have any questions email recsportsmarketing@berkeley.edu
WHERE:
UC Cal Recreational Sports Facility
2301 Bancroft Way
Berkeley, CA 94720 |
